Essays about: "internet influence consumers"

Showing result 1 - 5 of 63 essays containing the words internet influence consumers.

  1. 1. The influence of digital platforms in competition law: an accepted or imposed violation of the law?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Apollonie Epin; [2023]
    Keywords : Competition law; digital platforms; DMA; Digital Markets Act; anti-competitive behavior; efficiency of competition law; Law and Political Science;

    Abstract : The GAFAM (Google, Apple, Facebook, Amazon and Microsoft) play an important role in our daily lives as they are always collecting intangible assets, data, and are competing for consumers attention. These platforms arose, grew faster than their competitors and strengthened their position to a point where they clearly dominate the market, occupying almost monopolistic positions. READ MORE

  3. 2. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  4. 3. Smart Home Protocols : User perception and experiences

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mattias Lagervall; [2023]
    Keywords : Protocols; Smart Home; Internet of Things; IoT; Devices; User Perception; Thematic Analysis; UTAUT2;

    Abstract : Technology is developing at a rapid pace. With this, Internet of Things (IoT) and smart homes are being used by more and more people every day. The amount of network protocols that is being used in relation to smart homes are many and they come with different features and challenges. READ MORE

  5. 4. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  6. 5. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matteo Priori; Elienor Werner; [2022]
    Keywords : psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Abstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE