Essays about: "internet marketing for travel agency"

Found 4 essays containing the words internet marketing for travel agency.

  1. 1. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  3. 2. Interview study of online travel reviews and their impact on a person’s decision making process

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maria Rosengren; [2013]
    Keywords : consumer behaviour; decision-making process; electronic word-ofmouth; word of mouth; social media; tripadvisor.com; online travel reviews; Social Sciences;

    Abstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE

  4. 3. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : Travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  5. 4. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Företagsekonomi

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE