Essays about: "internet marketing."

Showing result 21 - 25 of 341 essays containing the words internet marketing..

1. 21. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

3. 22. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Oskarsson; Victoria Bergström; [2022]
   Keywords : Technology; Book Publishing; Self-publishing; Digitalization; Authors; Innovation.;

   Abstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE

4. 23. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Xinwei Zhang; [2022]
   Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

   Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE

5. 24. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

6. 25. Self-branding on elite level : How female athletes use social media for empowerment

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Stephanie Wiebach; [2022]
   Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

   Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE