Essays about: "internet marketing."
Showing result 6 - 10 of 341 essays containing the words internet marketing..
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6. Meme marketing’s effect on brand recall and sharing intention
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE
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7. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE
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8. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns
University essay from SLU/Dept. of EconomicsAbstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE
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9. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE
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10. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE