Essays about: "interview advertising"

Showing result 1 - 5 of 41 essays containing the words interview advertising.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  3. 2. Framtidsspaning för svensk mjölk : Identifiering av nyckelfaktorer för att öka konkurrenskraften i svensk mjölk genom jämförelse av strategier

    University essay from SLU/Dept. of People and Society

    Author : Josefine Andersen; Linus Brink; [2023]
    Keywords : Konkurrenskraft; strategi; livsmedelsstrategi; mjölksektor; kartläggning; policy; marknad; svensk mjölkproduktion;

    Abstract : I svensk livsmedelsstrategi som lanserades i juni 2017 skrivs det att konkurrenskraft är en viktig del i utvecklingen av Sveriges animalieproduktion och självförsörjning. Detta ska uppnås genom produktionsökning, expansion på inhemsk och utländsk marknad samt miljömål. Dock har trenderna under de senaste åren varit de motsatta. READ MORE

  4. 3. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

    University essay from Stockholms universitet/JMK

    Author : Charlotte Elgtberg; [2023]
    Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

    Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

  5. 4. Sunscreens Imploded : An eco-cultural exploration of enskinment, protection, and vulnerability

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Tobias Bharucha; [2022]
    Keywords : Sunscreen; SPF; Protection; Vulnerability; Care; Toxicity; Ecologies; Skin; Enskinment; ‘Endocrine Disruptors’; Skin Cancers; Racialised Beauty; Smell;

    Abstract : In this thesis I explore sunscreen use-practices, imaginaries, and material flows. I aim to understand how young people in the globally-immersed UK use sunscreens and how they makesense of them. READ MORE

  6. 5. “What is collected, how much, and what is it used for?” : A comparative qualitative interview study of different media generations' perceptions and attitudes towards data surveillance on digital media platforms.

    University essay from Karlstads universitet

    Author : Nelly Norberg; Petrovic Maja; [2022]
    Keywords : Data Surveillance; Privacy Concerns; Targeted Advertising; Attitudes; Digital Natives; Digital Immigrants; Mistrust; Awareness; Knowledge; Focus group interviews; Dataövervakning; Integritetsfrågor; Riktad reklam; Attityder; Digital natives; Digital immigrants; Misstro; Medvetenhet; Kunskap; Fokusgruppsintervjuer;

    Abstract : As digitalization and technology has quickly advanced over the recent years, marketers are becoming increasingly reliant on collecting user data, and targeted advertising has therefore come to be viewed as a form of data surveillance. Due to marketers' ability to analyze online behavior and target consumers with personalized advertising, users are becoming more concerned about their online privacy. READ MORE