Essays about: "intrinsic cues"
Found 4 essays containing the words intrinsic cues.
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1. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase intention of environmentally friendly cosmetic products. READ MORE
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2. Mapping an Auditory Scene Using Eye Tracking Glasses
University essay from Linköpings universitet/ReglerteknikAbstract : The cocktail party problem introduced in 1953 describes the ability to focus auditory attention in a noisy environment epitomised by a cocktail party. An individual with normal hearing uses several cues to unmask talkers of interest, such cues often lacks for people with hearing loss. READ MORE
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3. Country of Origin within the consumers' decision-making process
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. READ MORE
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4. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE