Essays about: "introduction of crm"

Showing result 1 - 5 of 7 essays containing the words introduction of crm.

  1. 1. A CRM system implementation study for small companies.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elise Gwizdak; [2021]
    Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

    Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

  3. 2. Modelling Non-life Insurance Policyholder Price Sensitivity : A Statistical Analysis Performed with Logistic Regression

    University essay from KTH/Matematisk statistik

    Author : Patrik Hardin; Sam Tabari; [2017]
    Keywords : Mathematical Statistics; Regression Analysis; Logistic Regression; Generalized Linear Model; Insurance Pricing; Price Sensitivity; Data Analysis; Matematisk Statistik; Regression; Logistisk Regression; Försäkringsprissättning; Priskänslighet; Dataanalys;

    Abstract : This bachelor thesis within mathematical statistics studies the possibility of modelling the renewal probability for commercial non-life insurance policyholders. The project was carried out in collaboration with the non-life insurance company If P&C Insurance Ltd. at their headquarters in Stockholm, Sweden. READ MORE

  4. 3. The Adoption of Sales Innovations in Swedish B2B Companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Adriele Pradi; Marc Noël de Wild; [2016]
    Keywords : Sales; Process Innovation; Technology Adoption; Sales Innovation;

    Abstract : Sales is an essential department for organizations, it connects the products and services with the customers. The literature highlights that sales has faced a number of changes in the past years, especially with the introduction of new technologies that aim to contribute in the sales process, making it more precise and efficient. READ MORE

  5. 4. Social Relationship Management - A case study of customer relationships in a social media context

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : David Tiderius; [2015]
    Keywords : Social CRM; Customer Relationships; Brand Equity; Co-Creation; Facebook.; Business and Economics;

    Abstract : Introduction: Social CRM is a relatively new concept that is considered an extension of traditional CRM – performed through social medias. The concept has little prior research and the aim of this paper is to investigate how Social CRM influences the company´s Brand Equity and customer relationships. Research questions: R1. READ MORE

  6. 5. Evaluating customer loyalty in association with CRM in freight forwarder firms

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Trong Cuong Nguyen; Alican Akyuz; [2012]
    Keywords : ;

    Abstract : Introduction Customer loyalty is one of the major issues that companies coping with in order to have a certain number of customers to survive and improve their businesses. The strategies of gaining loyal customers differ from one company to another according to their type of business. READ MORE