Essays about: "introduction of green marketing"

Found 5 essays containing the words introduction of green marketing.

  1. 1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

  3. 2. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Danial Ahmad; David Magariños; [2017]
    Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

    Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

  4. 3. Produktlansering i skogsmaskinsektorn : kundvärdet av sågenheten R5500

    University essay from SLU/Dept. of Forest Products

    Author : Christoffer Stampe; [2017]
    Keywords : innovation; kapsprickor; kundnöjdhet; JPS Teknik; skogsteknologi; skördaraggregat;

    Abstract : Utveckling av ny och effektivare skogsteknik är en del av lösningen för att möta de klimatförändringar jorden står inför. Men detta kan vara en svår uppgift. Av alla produkter som lanseras på marknaden uppskattas endast 10 % överleva. READ MORE

  5. 4. Consumers' Attitudes Toward Printed Green Advertising : A study of attitudes among Swedish consumers

    University essay from IHH, Marketing and Logistics

    Author : Amanda Ekström; Niclas Gustafsson; [2012]
    Keywords : ;

    Abstract : Introduction With the increased interest and awareness toward environmental issues among Swedish consumers, their demands on what constitutes value in advertisements have also changed. Advertising-in-general is often regarded as a rather unwelcomed intrusion and a source of irritation by consumers and a common reason is that many advertisers have overdramatized or even spread false claims about products, causing great skepticism among consumers. READ MORE

  6. 5. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE