Essays about: "introduction of thesis about marketing"

Showing result 1 - 5 of 13 essays containing the words introduction of thesis about marketing.

1. 1. Service Quality in the Eyes of Sporadic Spectators : A Quantitative Study for HV71 with a Modified Sportscape Framework

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Zimon Karlsson; Gustav Carlsson; [2020]
   Keywords : service quality; sporadic spectator; spectator sport; total service quality; HV71; hockey; services; service dimensions; quantitative study; fans; service kvalité; åskådare; åskådarsport; HV71; hockey; tjänster; kvantitativ studie; fans;

   Abstract : Introduction: Sports consumption is a unique human experience in which consumers invest both money and emotions where the game becomes the main focus of the event and constitutes what is known to be a sporting event. Sports organizations are required to track how their service quality is perceived during these events in order to understand the values of their spectators and to evaluate levels of satisfaction. READ MORE

3. 2. Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Amanda Anongdeth; Halima Imam Barre; [2019]
   Keywords : Social media marketing; Influencer marketing; Influencer; Credibility; Instagram;

   Abstract : Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. READ MORE

4. 3. Predicting Marketing Churn Using Machine Learning Models

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Mikael Ahlin; Felix Ranby; [2019]
   Keywords : ;

   Abstract : For any organisation that engages in marketing actions there is a need to understand how people react to communication messages that are sent. Since the introduction of General Data Protection Regulation, the requirements for personal data usage have increased and people are able to effect the way their personal information is used by companies. READ MORE

5. 4. The Business Impact of Internet of Things

   University essay from Lunds universitet/Produktionsekonomi

   Author : Annie Dahlin; Josefin Lindgren; [2016]
   Keywords : Internet of Things; Business Model; Cost Structure; Value Proposition; Revenue Streams; Servitization; Lean Service; Pricing Strategy; Technology and Engineering;

   Abstract : Problem Description Both academic researches and consulting firms claim that Internet of Things will come to change the society we live in, as well as create entirely new business opportunities for companies. However, there is little research that analyzes the actual benefits with Internet of Things, how companies should act in order to find these benefits, and in what way their business models must be adjusted to fit in the new era of Internet of Things. READ MORE

6. 5. Developing a WMS in an omni-channel environment

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Linde; Jonathan Åkerblom; [2016]
   Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

   Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE