Essays about: "investment marketing"

Showing result 1 - 5 of 122 essays containing the words investment marketing.

  1. 1. Is Everyone Uninformed? A study of the relationship between profitability and IPO underpricing

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Niklas Willén; Jacob Jannering; [2023]
    Keywords : IPO Underpricing; IPO; Profitability; Information Asymmetry; Accounting Fundamentals;

    Abstract : In this paper, we investigate the explanatory power of profitability on IPO underpricing through the lens of information asymmetry over different time paradigms. We find that although profitability does not have an impact on IPO underpricing in general, during the time paradigm of 2001 to 2010 it has a positive significant impact- highlighting the necessity to account for variations over time. READ MORE

  3. 2. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lucía Cañas Rivera; [2023]
    Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

    Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

  4. 3. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System

    University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

    Author : Qvintus Björnfot; Martin Dehlin; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alicia Larsson; Cajsa Schoultz; [2023]
    Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

  6. 5. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Tamara Hadházi; [2023]
    Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

    Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE