Essays about: "invisible brand"

Showing result 1 - 5 of 8 essays containing the words invisible brand.

  1. 1. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    University essay from

    Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

  3. 2. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sara Elamir; Davide Licheri; [2020]
    Keywords : Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Abstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE

  4. 3. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jakob Steinstö; [2016]
    Keywords : Branding; Ingredient Branding; Attitudes; Consumer Behavior;

    Abstract : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. READ MORE

  5. 4. The influences of physical environment of multi-brand fashion retail store on consumer's behavior

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : HO JU-PING; LI FEI; [2011]
    Keywords : multi brand; fashion; retail store; physical environment; consumer behaviour; needs; satisfaction; positive attitude; negative attitude; interior; exterior; visual merchandise; display;

    Abstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE

  6. 5. Characteristics of and how to maintain a luxury brand

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MALIN NÄSSEL; LINNÉA PERSSON; [2011]
    Keywords : luxury fashion brands; designer; fabric; production; quality; image; marketing; distribution channel; price;

    Abstract : We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. READ MORE