Essays about: "involvement product categories"
Showing result 1 - 5 of 19 essays containing the words involvement product categories.
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1. Status Mapping of tank to grave management of Low-GWP refrigerants.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Refrigeration plays a vital role today in various residential, commercial, and industrial processes, requiring refrigerants to facilitate the cooling or heating processes. Over time, refrigerants have undergone significant changes to meet technological, social, environmental, and economic needs. READ MORE
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2. Customer engagement within low involvement product categories - discovered
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE
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3. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE
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4. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE
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5. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE