Essays about: "is advertising the main tool for marketing communication"

Found 3 essays containing the words is advertising the main tool for marketing communication.

  1. 1. Understanding the Impact of Gender Neutral Communication on Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazia Sultana; Hossain Shahriar; [2017]
    Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

    Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE

  3. 2. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  4. 3. SNSs Advertising Value

    University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

    Author : Deraz Hossam; Ye Xiaoxiong; [2013]
    Keywords : ;

    Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE