Essays about: "issue initiative-selling."
Found 1 essay containing the words issue initiative-selling..
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1. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCs
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. READ MORE
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