Essays about: "issue initiative-selling."

Found 1 essay containing the words issue initiative-selling..

  1. 1. Unlocking Ideas at MNC Subsidiaries : A Study on the Acceptance of Subsidiary Initiatives in MNCs

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Gorgijevski; Alexander Artman; [2016]
    Keywords : international business; multinational corporation; corporate entrepreneurship; subsidiary initiatives; resources; innovation in MNCs MNEs; idea-management; headquarter attention; headquarter-subsidiary relationship; subsidiary power; issue initiative-selling.;

    Abstract : Through an extensive literature review it was concluded that there is a substantial lack of understanding of headquarters’ approval processes of foreign subsidiary initiatives. This study thus adds to the extant research on subsidiary initiatives, which is still a rather unexplored and theoretically fragmented field of study. READ MORE