Essays about: "issue of sales promotion"

Found 5 essays containing the words issue of sales promotion.

  1. 1. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

    University essay from Umeå universitet/Företagsekonomi

    Author : Sezen Atik Gumuscu; [2017]
    Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

    Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

  3. 2. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  4. 3. NGO’s role in a public-private partnership : assessment of environmental educational efforts on short term

    University essay from SLU/Dept. of Economics

    Author : Wictoria Bondesson; [2014]
    Keywords : CSR; education; evaluation; food retail; ICA; KRAV; organic; promotion; PPP; shared value;

    Abstract : Business is changing and so are society’s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and environmentally aspects. Many companies handle it by implementing corporate social responsibility (CSR) to their line of action. READ MORE

  5. 4. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  6. 5. Business to consumer web-site under the financial crisis

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yi Gao; Liangjun Ying; [2009]
    Keywords : financial crisis; Electronic commerce; price strategy; promotion strategy;

    Abstract : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. READ MORE