Essays about: "issues in personal selling"

Found 3 essays containing the words issues in personal selling.

  1. 1. Addressing dairy production challenges through a shared value approach : a case study of an Indonesian cooperative

    University essay from SLU/Dept. of Economics

    Author : Simon Svensson; [2016]
    Keywords : dairy cooperative; innovation; networks; case study; semi-structured interviews; Indonesia;

    Abstract : The global demand for agricultural outputs are increasing due to the earth’s growing population and the numerous challenges related to it has been presented with many proposed solutions. In countries defined as developing markets and economies, challenges associated with the needs of the population are particularly difficult to meet. READ MORE

  3. 2. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Author : Chloe Guenther; [2014]
    Keywords : Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Abstract : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. READ MORE

  4. 3. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Fredrik Carleson; [2005]
    Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

    Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE