Essays about: "japan consumer culture"

Showing result 1 - 5 of 9 essays containing the words japan consumer culture.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 3. A WORLD OF RICE AND GODS: WHERE WHITE GRAINS SYMBOLIZE WEALTH. A study of Japanese game localization and crosscultural translation

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Jamie Viklund; [2021-06-15]
    Keywords : japanska; Japanese; SIK; game localization; rice; culturally bound terms; translation; domestication; foreignization; Hasegawa; Venuti;

    Abstract : Studies of Japanese translation are a common topic, and with good reason. There is extensive material to work with, and the vast differences between Japanese and many other languages creates translation challenges of considerable complexity as such. READ MORE

  5. 4. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Hampus Kilåker; [2021]
    Keywords : Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

    Abstract : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. READ MORE

  6. 5. Japanese Mobile Phone Usage in Sweden - Technological and Social Prerequisites

    University essay from Kulturgeografiska institutionen

    Author : Susanne Fredriksson; Ida Hillerdal; [2010]
    Keywords : ;

    Abstract : Japan is an advanced country when it comes to mobile phone technology. This thesis firstly investigates the mobile phone usage in Japan. Secondly it describes the prerequisites for implementation of some distinguished Japanese mobile phone functions in Sweden. This is done from a social as well as a technological aspect. READ MORE