Essays about: "japanese companies"

Showing result 1 - 5 of 62 essays containing the words japanese companies.

  1. 1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  3. 2. Cultural differences in the cross-border M&A between Japanese and Swedish companies - A qualitative research on the influence of cultural differences and how the differences are addressed in cross-border M&A between Japanese and Swedish companies

    University essay from Göteborgs universitet/Graduate School

    Author : Anastasiia Chernova; Sueun Jeon; [2022-07-05]
    Keywords : cross–border M A; cultural clashes; organizational culture; Sweden; Japan; national culture; integration; post–acquisition; pre-acquisition;

    Abstract : Cross–border M&As are one of the most widespread entry modes for organizations to enter new markets, and the number of cross–border M&As is expected to increase in the future. Considering the process involves companies from different countries, the cultural aspect is crucial. READ MORE

  4. 3. How are Swedish healthcare companies entering and operating on the Japanese market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johan Börjesson; Jonathan Sarge; [2022-02-16]
    Keywords : ;

    Abstract : The Japanese healthcare market is full of hinders and barriers for foreign companies. These prevents new companies from entering the market unless they have the resources to spend on adapting to the Japanese market. Despite these hinders and barriers Japan continues to be a market which most healthcare companies wants to enter. READ MORE

  5. 4. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Miina Yamada; [2022]
    Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

    Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE

  6. 5. CEO duality’s effect on firm performance : A comparison between the agency- and stewardship theory

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Victor Sjöstrand; Albert Svensson Kanstedt; [2022]
    Keywords : CEO duality; Stewardship theory; Agency theory; Institutional theory; CEO power; CEO discretion; USA; Sweden; Japan;

    Abstract : Background: CEO duality has been a highly discussed topic for the last 20 years. The trend shows that more and more companies and countries move towards a separation of the roles of CEO and chairman of the board, but the empirical results show little evidence that this is beneficial for firm performance. READ MORE