Essays about: "japanese consumer behavior"

Found 2 essays containing the words japanese consumer behavior.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. "Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
    Keywords : ikea; culture; consumer behavior; japanese consumer behavior; adaptation; standardization; customer loyalty; marketing; globalization; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : IKEA Funabashi has overall proven itself to be successful since its establishment in Japan in 2006. They have chosen to adapt themselves to obligatory cultural aspects while still being able to standardize their products and keep what makes them special – their so-called “Swedishness”. READ MORE