Essays about: "jenny trolläng"

Found 2 essays containing the words jenny trolläng.

1. 1. Secret sustainability: A case study of why a company might go silent with its green achievements

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Antonia Alan; Jenny Trolläng; [2022]
   Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

3. 2. Why is it so hard to implement sustainability strategies into an organization? A case study of KappAhl’s sustainability strategy implementation

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Alice Aroneng; Jenny Trolläng; [2020-07-01]
   Keywords : Sustainability; Strategy implementation; Implementation barriers; Fashion industry;

   Abstract : Background and Problem: The whole value chain, from production to consumption and recycling, is part of the sustainability challenges in the textile industry. The concept of sustainability is complex and integrating it into the internal process of the organization is vital to reach success within sustainability and accomplish the SDGs by 2030. READ MORE