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1. Luxury brand’s expansion in China - Opportunities and possible strategies
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE
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