Essays about: "juice marketing"

Showing result 1 - 5 of 6 essays containing the words juice marketing.

  1. 1. Consumers’ purchasing behavior – the impact of product innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Xin Guo; Weijun Yin; [2014]
    Keywords : Consumers’ purchasing behavior; product innovation; intention to purchase; F B industry; fresh fruit juice; Business and Economics;

    Abstract : Research Purpose: The main objective of this study is to investigate the way in which consumers’ attitude toward attributes of product innovation influences their purchasing behavior in grocery stores. The study is based on an investigation of the fresh fruit juice category of the F&B industry. READ MORE

  3. 2. Post-harvest losses in fruit supply chains : a case study of mango and avocado in Ethiopia

    University essay from SLU/Dept. of Economics

    Author : Susanna Humble; Amanda Reneby; [2014]
    Keywords : avocado; Ethiopia; mango; post-harvest losses; supply chain management; value chain analysis;

    Abstract : Food insecurity is a great problem worldwide and Ethiopia is one of the sub-saharan countries that are suffering from poverty and food insecurity and a large part of the population are living in a state of undernourishment. To reduce these problems, a successful horticulture production can be an important factor. READ MORE

  4. 3. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

    University essay from SLU/Dept. of Economics

    Author : Fennia Carlander; Karin Lothigius; [2011]
    Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

    Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

  5. 4. Behind the scenes of network marketing : A case study of Tahitian Noni International

    University essay from Företagsekonomiska institutionen

    Author : Camilla Bråneryd; Tobias Friberg; [2008]
    Keywords : network marketing; nätverksmarknadsföring; noni juice; super fruits; noni; tahitian noni international; access marketing; tni; product consultants; IPC; produktkonsulter; multilevel marketing;

    Abstract : More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. READ MORE

  6. 5. The Circle of Life in Network Marketing Relationships : A Case Study of Tahitian Noni International

    University essay from Företagsekonomiska institutionen

    Author : Camilla Bråneryd; Tobias Friberg; [2008]
    Keywords : Nätverksmarknadsföring; access marketing; tahitian noni; noni juice; superfruits;

    Abstract : The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships. READ MORE