Essays about: "kFC"

Found 5 essays containing the word kFC.

  1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  3. 2. Kvalitativa lekmiljöer i den täta staden : en jämförande platsanalys av lekplatsutformning

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Sofia Andersson; [2021]
    Keywords : barn; lek; lekplats; lekmiljö; lekvärde; utemiljö; natur; KFC-lekplats;

    Abstract : Den här uppsatsen undersöker hur lekplatsen kan utformas för att uppnå höga lekvärden. Dagens barn leker allt mindre utomhus och blir istället mer stillasittande på grund av deras minskade rörelsefrihet och den ökande digitala utvecklingen. READ MORE

  4. 3. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

    University essay from Företagsekonomiska institutionen

    Author : Qinjie Zhang; Longyu Zhou; [2012]
    Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

    Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE

  5. 4. A case study of KFC Denmark- How Balanced Scorecard scale down into small organisations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zhiyi You; [2012]
    Keywords : BSC; Scaling; small organization; implementation; design; Business and Economics;

    Abstract : The purpose of this research is to study how performance measurement- and management systems such as BSC scale down into small organizations. Since the data is scarce and rarely documented and published, the author sought to perform a case study and action research in an organization that was planning on implementing BSC. READ MORE

  6. 5. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Cui Yu; Ting Zhang; [2009]
    Keywords : culture; cross-culture; marketing strategy; fast food industry;

    Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE