Essays about: "kanalmix"

Found 1 essay containing the word kanalmix.

  1. 1. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Felix Ewert; Linnea Olby; [2020]
    Keywords : Digital transformation; distribution channel strategy; multi-channel strategy; digital ecosystem; channel mix; Digital transformation; distributionskanalsstrategi; multikanalsstrategi; digitalt ekosystem; kanalmix;

    Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE