Essays about: "karl skarman"

Found 1 essay containing the words karl skarman.

  1. 1. The Swedish Experience : A case study of the value of Volvo CE's Demo Centre

    University essay from Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen

    Author : Stefan Svensson; Karl Skarman; [2006]
    Keywords : ;

    Abstract : This thesis explores the value of Volvo CE’s Demo Centre in Eskilstuna trough an inductive case study approach. The authors pose the question “What is the resellers’ perceived value of the visit to the Demo Centre and other peripheral activities in conjunction with customer trips?” This is a problem because there is no prior research to what the value of the Demo Centre is and how the value could be measured. READ MORE