Essays about: "katharin bohnert"
Found 1 essay containing the words katharin bohnert.
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1. The international marketing strategy of grocery retailers – the strategy of adaptation and standardization
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : Research question – The research question, that this study attempts to answer, is, what and why grocery retailers, which specifically work with the strategy of standardization, adapt in their marketing mix to the host market. Main adaptations are analyzed with regard to psychic distance in terms of consumer characteristics. READ MORE
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