Essays about: "key opinion leaders"

Showing result 1 - 5 of 14 essays containing the words key opinion leaders.

  1. 1. How are Swedish healthcare companies entering and operating on the Japanese market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johan Börjesson; Jonathan Sarge; [2022-02-16]
    Keywords : ;

    Abstract : The Japanese healthcare market is full of hinders and barriers for foreign companies. These prevents new companies from entering the market unless they have the resources to spend on adapting to the Japanese market. Despite these hinders and barriers Japan continues to be a market which most healthcare companies wants to enter. READ MORE

  3. 2. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  4. 3. Faith for the Planet : Perceptions amongst religious and spiritual leaders of sustainability communication - the case of Faith for Ecocide Law

    University essay from Stockholms universitet/JMK

    Author : Alina Frank; [2022]
    Keywords : Sustainability communication; environment; climate change; rights of nature; Ecocide; Ecocide Law; Faith for Ecocide Law; religion; religious and spiritual leaders; perceptions; attitude; behavior;

    Abstract : The climate crisis is one of the biggest challenges humanity has ever faced, posing severe threats to people around the world. Increased awareness about this crisis as well as a growing call for a more sustainable world can be noted not only by scientists and activists but also in the political and economic sector as well as within religious communities. READ MORE

  5. 4. MEDIA REPRESENTATION OF THE “BANLIEUES” IN FRANCE

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Fatima Moudjaoui; [2018]
    Keywords : ;

    Abstract : The subject of this study is the critical discourse analysis of the term “banlieues” (suburbs in French) in the French media, and its use by journalists and key opinion leaders to shed a light on the narratives attached to the word. The aim is to understand the context of the use of the term and how similar or different it is from one media outlet to another. READ MORE

  6. 5. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elias Pärlhem; Johan Rutberg; [2018]
    Keywords : Influencer marketing; Opinion Leader; Micro-celebrity; Relationships; Instagram; Social Media; Influencers; Personality; Expertise; Influencer marknadsföring; Opinionsledare; Mikrokändis; Relationer; Instagram; Sociala medier; Influencers; Personlighet; Expertis;

    Abstract : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. READ MORE