Essays about: "keyword-advertising"

Found 2 essays containing the word keyword-advertising.

1. 1. Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law

   University essay from Ekonomihögskolan, ELNU

   Author : Anne-Kathrin Adler; [2012]
   Keywords : Google AdWords; trademark law; trademark liberalization; trademark infringement; keyword-advertising;

   Abstract : Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. READ MORE

3. 2. Buying Your Competitors’ Trademarks - A Comparative Look at Treatment of Keyword Advertising under EU and U.S. Trademark Law

   University essay from Lunds universitet/Juridiska institutionen

   Author : Johanna Hammarbro; [2011]
   Keywords : Intellectual property; trademark law; Law and Political Science;

   Abstract : The Internet poses new challenges to the legal world. One of those challenges is the sale of someone else’s trademark as a keyword in different referencing service programs on the Internet. This issue has, in the recent years become an important topic and a much-litigated issue. READ MORE