Essays about: "kinds of attitude"

Showing result 16 - 20 of 30 essays containing the words kinds of attitude.

1. 16. Anticipatory and Reactive Guilt Appeals : Their Influence on Consumer Attitudes and the Moderating Effect of Inferences of Manipulative Intent

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Josefin Ceder; [2017]
   Keywords : Guilt appeal; anticipatory guilt; reactive guilt; inferences of manipulative intent; consumer brand attitudes;

   Abstract : Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds – existential, anticipatory, and reactive guilt. Anticipatory and reactive guilt appeals have never been individually studied. READ MORE

3. 17. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

   University essay from Göteborgs universitet/Graduate School

   Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
   Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

   Abstract : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. READ MORE

4. 18. Brand Personality and Social Media Platforms: The Search for the Perfect Match - A quantitative study of personality congruence on social media advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johanna Luiga; Lovisa Modin; [2016]
   Keywords : Brand Personality; Social Media; Advertising; Congruence;

   Abstract : Social media is a widely popular phenomenon and it never fails to fascinate how it touches so many people's lives around the world on a daily basis. The amount of content being transmitted through these kinds of online platforms have completely exploded during the past couple of years and social media sites have become an important player for brands to use when it comes to influencing different aspects of advertising effectiveness such as awareness, attitude, and behavioural intention. READ MORE

5. 19. Användandet av handskar inom djursjukvården, i teori och praktik : en enkätstudie

   University essay from SLU/Dept. of Clinical Sciences

   Author : Hanna Karlsson; [2016]
   Keywords : handhygien; följsamhet; kontamination; infektionskontroll; utbildning;

   Abstract : Syftet med arbetet var att granska hur följsamheten till handskanvändning såg ut på smådjursverksamheter i Sverige, samt undersöka om det fanns ett glapp mellan teori och praktik. Under djursjukskötarprogrammet vid Sveriges Lantbruksuniversitet får studenterna lära sig att handskar ska användas vid många olika typer av arbetsuppgifter, men när kunskaperna från utbildningen sedan ska appliceras i verkligheten kan problem uppstå. READ MORE

6. 20. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE