Essays about: "knowledge creation"

Showing result 1 - 5 of 528 essays containing the words knowledge creation.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. BRINNOVATION - A case study of an innovation contest’s influence on interorganisational innovation network creation

    University essay from Göteborgs universitet/Graduate School

    Author : Philip Smedjevik; [2019-07-09]
    Keywords : Innovation contest; interorganisational innovation network; network creation; realising open innovation;

    Abstract : Innovation is at the very heart of most organisations’ research and development, with the innovation process starting with creation of innovation opportunities. As brought forth by several previous researchers and authors, creation and selection of such innovation opportunities historically occurs within the boundaries of an organisation. READ MORE

  3. 3. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  4. 4. Challenges by defining av scope statement for a digitalization project : A qualitative study within the public sector based on the case study eAkte

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Janice Wrobel; Jacqueline Taschek; [2019]
    Keywords : Project Management; Scope statement; Knowledge sharing; Digitalisation; Public Sector;

    Abstract : Almost every change within an organisation is done through projects; however this is  problematic, since projects often fail due to unavailable resources and a lack of quality. Therefore, management of the project's scope seems to be essential because it has an impact on the whole project performance. READ MORE

  5. 5. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabelle Pandeya; [2019]
    Keywords : public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Abstract : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. READ MORE