Essays about: "knudsen"

Showing result 1 - 5 of 21 essays containing the word knudsen.

  1. 1. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Bjarke Røn Knudsen; [2022]
    Keywords : national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

    Abstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE

  2. 2. Interpretable Outlier Detection in Financial Data : Implementation of Isolation Forest and Model-Specific Feature Importance

    University essay from Uppsala universitet/Avdelningen för beräkningsvetenskap

    Author : Vilhelm Söderström; Kasper Knudsen; [2022]
    Keywords : Outlier Detection; Explainable artificial intelligence; XAI; Isolation Forest; MI-Local-DIFFI;

    Abstract : Market manipulation has increased in line with the number of active players in the financialmarkets. The most common methods for monitoring financial markets are rule-based systems,which are limited to previous knowledge of market manipulation. READ MORE

  3. 3. Is the Shipping industry still Sulfuring? - A study of compliance factors from the IMO 2020 sulfur cap

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Denise Bell Knudsen; [2021]
    Keywords : Marpol; IMO; Imo 2020 sulfur cap; compliance; implementation; enforcement; legal certainty; maritime environmental legislation; Law and Political Science;

    Abstract : This paper explores different aspects of maritime environmental legislation with the goal of identifying the influencing factors associated with achieving compliance with international maritime environmental legislation. International shipping is often considered the most environmentally friendly form of transport, and while this is true, it is still a significant contributor to global warming and climate change. READ MORE

  4. 4. When the investors choose : Analysis of business models within the Swedish video game industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Kasper Knudsen; Vilhelm Söderström; [2021]
    Keywords : Business models; Business Model Canvas; share price; video game industry; secondary data; acquisition;

    Abstract : Many Swedish video game companies have in recent years been very successful in terms of share price development. Why is it like that? With the purpose to gain an increased understanding of the investor's choice, we here examine which business models are used in the Swedish video game industry. READ MORE

  5. 5. Does derivative cashflow support a countercyclical acquisition strategy? -An empirical investigation of US oil and gas companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Claus Lindkær Bang Knudsen; Davide Fogarolo; [2020]
    Keywords : Financial Hedging; Derivative Cashflow; M A; Economic Downturn; countercyclical investments; Business and Economics;

    Abstract : .... READ MORE