Essays about: "konsument identitet"

Found 2 essays containing the words konsument identitet.

  1. 1. Consumption in life transition : How do unemployed consumers behave in the marketplace?

    University essay from Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Cecilia Sihvo; Diana Mesanovic; [2010]
    Keywords : life transition; consumer identity; consumption; social class; the self- concept; the extended self; resistance; consumer resistance; escaping the market; desires; consumer desire; purchase decision; consumer decision; experience; impulse buying; consumer; involvement; methods; preparations; temptations; collecting information; priorities; everyday life resistance; reversed habitual decision making; the process of consumption in life transition.; livsförändring; konsument identitet; konsumtion; samhällsklass; självuppfattning; utökat ego; motstånd; konsument motstånd; fly från marknaden; begär; konsument begär; köpbeslut; konsument beslut; upplevelse; spontanköp; konsument; involvering; metoder; förberedelser; frestelser; samla information; prioriteringar; vardags motstånd; omvänt rutin besluts genomförande; konsument processen under en livsförändring.;

    Abstract : Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. READ MORE

  2. 2. Marketing, branding and sales agreements : case studies from small-scale farms in Canada and Sweden

    University essay from SLU/Dept. of Economics

    Author : Lina Johansson; [2008]
    Keywords : brand; marketing; small-scale cattle production; sales agreement; value-added; relations;

    Abstract : We are presently living in a complex society where there is a great distance between the production and the consumption. The debate about the importance of "eating locally produced food" escalates as research shows correlation between life styles and a climate in change. READ MORE