Essays about: "konsumentbeteende"

Showing result 1 - 5 of 54 essays containing the word konsumentbeteende.

  1. 1. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

    University essay from Högskolan i Halmstad

    Author : Maja Hörnell; Emma Alsaker; [2023]
    Keywords : CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

    Abstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE

  2. 2. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  3. 3. Monitoring Sustainability Performance during the Use Phase of Product-Service Systems

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Matilda Samuelsson; [2023]
    Keywords : Product-Service System PSS ; Sustainable Business Model; Use Phase; Assessment and Monitoring; Key Performance Indicators KPIs ; Produkttjänstsystem PSS ; Hållbar affärsmodell; Användningsfas; Bedömning och Kontroll; Nyckeltal KPI:er ;

    Abstract : Circular economy (CE) is widely seen as a potential solution to negative impacts caused by thelinear economy; however, companies must integrate CE principles into the business modeldeeper to achieve sustainable development. The Product-Service System (PSS) businessmodel is a potential solution to the superficial implementation of CE due to shifting the focusto delivering functionality rather than ownership. READ MORE

  4. 4. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
    Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

    Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

  5. 5. Key Factors Considered When Purchasing a VR Hobby Skill Training Simulator : A Consumer Perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Ada Lindmark; Kajsa Nilsson Kinberg; [2022]
    Keywords : virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior; virtual reality; virtual reality simulator; hobby skill training simulator; consumer behavior; purchasing behavior; theory of planned behavior;

    Abstract : In recent years, VR and VR devices have become more popular due to advances intechnology and lower costs, making the technology more accessible to the general public. One application within VR that is expected to grow is VR hobby skill training simulators (VR HSTS), which are now accessible not only for education and companies but also to consumers. READ MORE