Essays about: "konsumentens kön"
Found 3 essays containing the words konsumentens kön.
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1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE
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2. Local food markets : consumer perspectives and values
University essay from SLU/Dept. of Forest EconomicsAbstract : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. READ MORE
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3. Consumers' Attitudes Toward Sexual Appeal in Advertising
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : To use sexual messages in advertisements are becoming more common by each day, it is known as a method that can be highly effective to influence consumers’ attitudes. However, it is important to carefully consider how the appeal is used as high levels of sexual appeal can be perceived as unethical or offensive to consumers. READ MORE