Essays about: "konsumentpreferenser"

Found 2 essays containing the word konsumentpreferenser.

  1. 1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  2. 2. Analyzing Function and Potential in Cuba's El Paquete : A Postcolonial Approach

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Jonathan Adam; [2018]
    Keywords : El Paquete; Cuba; resource-poor networking; ICT4D; Computing within limits; postcolonial computing; informal innovation.;

    Abstract : The dire state of Cuban internet connectivity has inspired local informal innovations. One such innovation is El Paquete, a weekly distribution of downloaded content spread through an informal network. Taking a postcolonial approach, I investigate through user experiences how this network operates in a resource-poor environment. READ MORE