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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. WHAT DOES THE FUTURE LOOKS LIKE FOR META? : A scenario study based on the con lict between Meta and Apple

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Camila Ignacia Ställborn; [2023]
    Keywords : Business model; Business model innovation; Scenario planning; Data; Privacy; Tech Industry; Affärsmodell; Affärsmodells-innovation; Scenarion; Data; Integritet; Tech-industrin.;

    Abstract : This thesis project analyses the conflict between Meta and Apple, specifically focusing on their privacy policies and the subsequent implications for their business models and innovation strategies. This study aims to provide valuable insights into the main topics of speculation surrounding this conflict and address its objectives. READ MORE

  3. 2. Investigating Consumer Perception and Speculative AI Labels for Creative AI Usage In Media

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Aswath Sivakumaran; [2023]
    Keywords : Creative AI; Speculative Design Thinking; Consumer Perception; Consumer Choice; Consumer Labeling; Near-future Speculation; Kreativ AI; Spekulativt Designtänkande; Konsumentuppfattning; Konsumentval; Konsumentmärkning; Spekulation om nära framtiden;

    Abstract : The growing importance of Creative AI and its uncertain impact on people necessitates more research. Current studies mainly focus on technical aspects, neglecting consumer perspectives. READ MORE

  4. 3. Breaking the Time Preference : A study of home delivery

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Gustav Alvinsson; [2022]
    Keywords : Time preference; last-mile delivery; consumer preference; Tidspreferens; last-mile delivery; frakt; fraktpreferens; konsumentpreferenser;

    Abstract : Bakgrund. E-handel ökar ständigt, och med det även frakt av ehandelsvaror. Frakten som skrivs om i den här studien syftar till den frakt som sker mellan en återförsäljare och en slutkonsument. Denna är i texten kallad last-mile delivery. READ MORE

  5. 4. An Extended Mental Accounting Model for Green Last Mile Delivery

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Hampus Filipsson; Victor Gustafsson; [2021]
    Keywords : Konsumentpreferenser; Grön transport; Mental Accounting;

    Abstract : Background. Several technologies are being developed to reduce emissions to make the transportsector greener. Extensive research has been conducted on the supply side of these technologies, but not as much on the demand side. Objectives. READ MORE

  6. 5. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE