Essays about: "kontextuell segmentering"

Found 1 essay containing the words kontextuell segmentering.

  1. 1. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video

    University essay from KTH/Industriell marknadsföring

    Author : Marcus Kohlberg; Lars-Peter Westman; [2014]
    Keywords : Video-on-demand; ad avoidance; segmentation; self-segmentation; contextual segmentation; advertising products; signal strength; ad engagement; video-on-demand; play tjänster; segmentering; självsegmentering; kontextuell segmentering; signalstyrka;

    Abstract : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. READ MORE