Essays about: "kundens livstidsvärde"

Found 4 essays containing the words kundens livstidsvärde.

  1. 1. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PHILIP BÖRJESSON; [2021]
    Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

    Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE

  3. 2. Insights on Creating a Growth Machine Using Attribution Modelling

    University essay from KTH/Optimeringslära och systemteori

    Author : Hannes Kindbom; Viktor Reineck; [2021]
    Keywords : Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Abstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE

  4. 3. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alina SUSOYKINA; [2018]
    Keywords : customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE

  5. 4. Predicting Customer Churn Using Recurrent Neural Networks

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Jesper Ljungehed; [2017]
    Keywords : churn prediction; churn; prediction; recurrent neural network; rnn; customer lifetime value; clv;

    Abstract : Churn prediction is used to identify customers that are becoming less loyal and is an important tool for companies that want to stay competitive in a rapidly growing market. In retail, a dynamic definition of churn is needed to identify churners correctly. Customer Lifetime Value (CLV) is the monetary value of a customer relationship. READ MORE