Essays about: "kunders uppfattning av värde"

Found 3 essays containing the words kunders uppfattning av värde.

1. 1. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

3. 2. Using Online Communities and User-Generated Content for Innovative ProductDevelopment in the Gaming Industry

   University essay from KTH/Maskinkonstruktion (Avd.)

   Author : Mario Maher; Rahand Kader; [2019]
   Keywords : ;

   Abstract : Information from users on the internet come in different forms and shapes, e.g. videos, content on social media, reviews and other interactive platforms where information can be shared. READ MORE

4. 3. Assessment of customers’ value-perceptions’ of suppliers’ European pulp offerings

   University essay from SLU/Dept. of Forest Products

   Author : Jonas Johansson; [2014]
   Keywords : customer perception of value; branding; pulp producers; pulp customer firms; kunders uppfattning av värde; varumärke; massaproducenter; massakonsumenter;

   Abstract : Pulp suppliers are acting in a complex and dynamic environment. Branding and differentiation have therefore grown in importance for attracting pulp customer firms. Knowledge about pulp customer firms’ perceptions’ of value has become a key issue so that suppliers can develop valuable offerings. READ MORE