Essays about: "kundlojalitet"

Showing result 1 - 5 of 21 essays containing the word kundlojalitet.

  1. 1. What do skin care consumers think about personalization of content, user interface or a combination of both?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johannes Bäckerås; [2019]
    Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

  2. 2. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Thomas Nilsson; Rasmus Schwerin; [2019]
    Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

    Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE

  3. 3. Dynamic Pricing : A Matter of Attitude

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Holmqvist Larsson; Fanny Tapper; [2019]
    Keywords : dynamic pricing; surge pricing; robo-pricing; algorithmic pricing; price discrimination; dynamisk prissättning; prisdiskriminering;

    Abstract : Tillämpningen av dynamisk prissättning har förenklats i och med digitaliseringens framväxt. Med den ökade tillgången till kunddata kan företag idag kartlägga kundernas köpbeteende och genom algoritmer anpassa priserna därefter. Identiska varor och tjänster kan på så sätt prissättas annorlunda. READ MORE

  4. 4. Dynamic Pricing : A Matter of Attitude

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Holmqvist Larsson; Fanny Tapper; [2019]
    Keywords : dynamic pricing;

    Abstract : Tillämpningen av dynamisk prissättning har förenklats genom digitaliseringens framväxt. Med den ökade tillgången till kunddata kan företag idag kartlägga kundernas köpbeteende och genom algoritmer anpassa priserna därefter. Identiska varor och tjänster kan således prissättas, utefter kundens köpvillighet. READ MORE

  5. 5. Factors Influencing the E-commerce Purchase Process of Big High Involvement Products

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : ERICA DRAGON; JOHANNA TAFLIN; [2018]
    Keywords : ;

    Abstract : E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. READ MORE