Essays about: "kundlojalitet"

Showing result 1 - 5 of 24 essays containing the word kundlojalitet.

  1. 1. Green gamification : Designing for increased sustainable behavior and business growth

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ebba Wadstein; Caroline Malmqvist; [2020]
    Keywords : ;

    Abstract : This research aims to investigate if gamification is a suitable method for creating stronger incentives for people to recycle. The research was conducted in partnership with PantaPå, the world’s first deposit app for recycling packaging. READ MORE

  2. 2. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  3. 3. Electricity network tariff targeting EV chargers : A socio-economic analysis

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikael Gyllenswärd; Mikaela Jerresand; [2020]
    Keywords : ;

    Abstract : The upcoming expansion of electric vehicles (EV) will bring an increase in charging infrastructure as well as other challenges for the local network operators (LNO). Higher power peaks could overburden the electricity grid resulting in large investments from the LNO to meet the increased demand on the grid. READ MORE

  4. 4. What do skin care consumers think about personalization of content, user interface or a combination of both?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johannes Bäckerås; [2019]
    Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

  5. 5. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Thomas Nilsson; Rasmus Schwerin; [2019]
    Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

    Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE