Essays about: "kundorienterad innovation"
Found 1 essay containing the words kundorienterad innovation.
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1. How to capture hidden customer needs in an industrial product development company : A case study at Xylem
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : When product development is becoming more and more complex, development costs rising and shorter development times are demanded, it is becoming obvious that a good customer understanding is essential. Previous research has showed that those companies that wish to develop radically new products must work actively with the identification of their customers‘ hidden needs. READ MORE
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