Essays about: "kundresa"

Found 4 essays containing the word kundresa.

  1. 1. THIRD HAND : A solution for the fuel tank assembly at Scania Södertälje

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : SandraMarie Westerberg; Tova Ödesjö; [2023]
    Keywords : Industrial Design Engineering; Ergonomics; Human-centered design; User-centered design; Safety; Third hand; Automotive; Production; Teknisk Design; Ergonomi; Människocentrerad design; Användarcentrerad design; Säkerhet; Tredje handen; Fordons industri; Produktion;

    Abstract : Scania recently introduced a new fuel tank design. This new design arose a need for extra help when mounting the tank in production, which was solved with two little hooks on each tank. These hooks are today known as the current third hand solution. READ MORE

  3. 2. Customer experience in retail banking : A swedish study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Alfred Carlwe; Oscar Kylberg; [2020]
    Keywords : financial institutions; fintech; digitalization; customer experience; touch points; customer journey; digitalisering; kundupplevelse; bankverksamhet; kundresa;

    Abstract : Customer experience has become more difficult for companies to control with the expanding number of touch points that the companies must be aware off. One of the major reasons behind the expanding number of touch points has been digitalization. The financial sector is not excluded from this change. READ MORE

  4. 3. Customer journey in B2B SaaS business models

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mariia Opanasenko; [2017]
    Keywords : Customer journey; customer experience; customer success; SaaS; B2B;

    Abstract : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. READ MORE

  5. 4. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Stina Hübinette; [2017]
    Keywords : Programmatic; Performance Marketing; Display Advertising;

    Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE