Essays about: "kundresan"

Showing result 1 - 5 of 7 essays containing the word kundresan.

  1. 1. Consumer’s Perceptions and Attitudes on Augmented Reality in Online Retail.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Indira Amaris Baños; [2020]
    Keywords : Augmented reality; Retail industry; Consumer attitudes; TAM; attitude components; Digital Marketing; customer experience; costumer value.;

    Abstract : This study discusses Augmented Reality (AR) as a digital marketing tool in online retail, with a special focus on the perceptions and attitudes which consumers hold towards the tool. The project, aims to give insights on how to study AR in online retail settings and also touches upon how different characteristics of augmented reality can impact the consumers attitudes towards products displayed or demonstrated with AR tools. READ MORE

  3. 2. Technologies Enhancing the Customer Experience in Apparel Retail – A Future Study

    University essay from KTH/Produktinnovationsteknik

    Author : Sander De Vries; Christoffer Thörnvall; [2018]
    Keywords : Digitalization; machine learning; customer journey; future retail; Internet of Things; digital transformation; retail; big data; artificial intelligence.; Digitalisering; maskininlärning; kundresan; Internet of Things; digital transformation; detaljhandeln; big data; artificiell intelligens.;

    Abstract : I en värld driven av kontinuerliga framsteg inom teknologisektorn, i samband med ökad konkurrens, har detaljhandelslandskapet genomgått en förändring där kundernas förväntningar har förändrats drastiskt. Introduktionen av internet, ”smartphones” och sociala plattformar har resulterat till oöverträffade nivåer av tillgång till enkel kommunikation mellan individer, samt till geografiskt avlägsna klädbutiker som inte tidigare var möjliga att shoppa ifrån. READ MORE

  4. 3. Service design to improve the contraceptive counselling at youth centers

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Lisa Torekull; [2018]
    Keywords : Contraceptives; Midwife; Contraceptive Consultation; Digital Health; Young women and Sexual Health; Cultural Probes; Service Design;

    Abstract : Sweden has a high rate of unintended pregnancies (UP) despite being a rather open society regarding sexual health education. New technology provides new possibilities to improve access by providing contraceptive consultations online, but will that lower the rate of UP? Very few studies have been done on the people working with the young women to find out what can be done to improve the quality of the contraceptive counseling. READ MORE

  5. 4. Customer journey in B2B SaaS business models

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mariia Opanasenko; [2017]
    Keywords : Customer journey; customer experience; customer success; SaaS; B2B;

    Abstract : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. READ MORE

  6. 5. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Stina Hübinette; [2017]
    Keywords : Programmatic; Performance Marketing; Display Advertising;

    Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE