Essays about: "kundsegmentering"

Showing result 1 - 5 of 11 essays containing the word kundsegmentering.

  1. 1. Clustering of Unevenly Spaced Mixed Data Time Series

    University essay from KTH/Matematisk statistik

    Author : Pierre Sinander; Asik Ahmed; [2023]
    Keywords : mixed data time series; unevenly spaced time series; clustering; dynamic time warping; Gower dissimilarity; time warping regularisation; numeriska och kategoriska tidsserier; ojämnt fördelade tidsserier; kluster analys; dynamic time warping; Gower dissimilaritet; regularisering av tidsförvränging;

    Abstract : This thesis explores the feasibility of clustering mixed data and unevenly spaced time series for customer segmentation. The proposed method implements the Gower dissimilarity as the local distance function in dynamic time warping to calculate dissimilarities between mixed data time series. READ MORE

  3. 2. Load profiling and customer segmentation for demand-side management

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anne Baril; [2023]
    Keywords : Smart meter data; TLP; customer segmentation; DSM; EE; D R; clustering; Data från smarta mätare; TLP; kundsegmentering; DSM; EE; D R; klustring;

    Abstract : The energy transition is accompanied by massive electrification of uses and sectors such as transport. As a result, the pressure on the electricity grid is increasing, and the time to connect to the power system is lengthening. READ MORE

  4. 3. Collection and Utilization of Market Information and Customer Insights within New Product Development

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : John Forsgren; Björn Vilhelmsson; [2021]
    Keywords : ;

    Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE

  5. 4. Persistence of Preference- Based Customer Segments : An investigation of cluster evolution

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sara Almström; [2021]
    Keywords : Cluster evolution; Cluster persistence; Customer segmentation; Streaming services; Video-on-demand; Television; Kluster-evolution; Kluster-beständighet; Kundsegmentering; Strömningstjänster; Video-på-begäran; Television;

    Abstract : Clustering is a technology within unsupervised learning with a wide range of applications. Several of these applications use data that change over time, which makes clusters’ persistence of interest. One among these employments of clustering time-variant data is preference based customer segmentation. READ MORE

  6. 5. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Elizabeth Anzén; Lukas Ekberg; [2020]
    Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE