Essays about: "kundsegmentering"

Showing result 1 - 5 of 7 essays containing the word kundsegmentering.

  1. 1. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Elizabeth Anzén; Lukas Ekberg; [2020]
    Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE

  2. 2. Customer segmentation of retail chain customers using cluster analysis

    University essay from KTH/Matematisk statistik

    Author : Sebastian Bergström; [2019]
    Keywords : Cluster analysis; customer segmentation; tEIGEN; MCLUST; K-means; NMF; Silhouette; Davies-Bouldin; big spenders; statistics; applied mathematics; unsupervised learning; Klusteranalys; kundsegmentering; tEIGEN; MCLUST; K-means; NMF; Silhouette; Davies-Bouldin; storkonsumenter; statistik; tillämpad matematik;

    Abstract : In this thesis, cluster analysis was applied to data comprising of customer spending habits at a retail chain in order to perform customer segmentation. The method used was a two-step cluster procedure in which the first step consisted of feature engineering, a square root transformation of the data in order to handle big spenders in the data set and finally principal component analysis in order to reduce the dimensionality of the data set. READ MORE

  3. 3. Design Of A General Customer Segmentation Process

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion; Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Asmir Vuckic; Renato Cosic; [2015]
    Keywords : Customer Segmentation; Customer Service; Segmentation Process; Segmentation Variables; ABC-Classification;

    Abstract : Syfte - Att undersöka hur en kundsegmenteringsprocess kan utformas samt vilka variabler man bör iaktta för att kunna erbjuda en lämplig kundservicenivå. För att uppnå detta syfte skall följande frågeställningar besvaras:1. Vilka variabler bör ingå i en kundsegmentering?2. READ MORE

  4. 4. The Business Insight Index – Evaluating Customer Insights through Hybrid Models

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Jonathan Bratel; [2015]
    Keywords : Data mining; customer insights; cluster analysis; decision trees; evaluation measures; Technology and Engineering;

    Abstract : Customer segmentation and target analysis are two essential tasks when identifying a company’s customers. To perform these tasks, this thesis develops and applies hybrid data-mining models, integrating clustering and decision trees. READ MORE

  5. 5. Sustainable outsourcing : Trends in the clothing industry

    University essay from KTH/Industriell produktion; KTH/Industriell produktion

    Author : Diana Backelin; Patrik Welchermill; [2013]
    Keywords : ;

    Abstract : Globalization has led to freedom of trade between countries and allowed people to accessitems that were previously unavailable to them. This has in turn also lead to competitive pricing, making it possible for businesses to access much wider markets. READ MORE