Essays about: "kundvärdesförslag"

Found 1 essay containing the word kundvärdesförslag.

  1. 1. Large scale companies and the challenge of being innovative: the integration of external startups

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : AUGUSTIN YANN DUMAS; [2018]
    Keywords : large scale company; corporate venturing; startup; incubator; accelerator; innovation; business model canvas; customer value proposition; storskalig företag; företagsledning; uppstart; inkubator; accelerator; innovation; affärsmodellduk; kundvärdesförslag;

    Abstract : During the 20th century, Large Scale Companies (LSCs) mindset was all about minimizing risks and maximizing profits. On top of this, they were heavily relying on intellectual property – culture of secret – and they were shaped to exploit rather than to explore. In this context, open innovation brought a completely new approach. READ MORE