Essays about: "kvantitativ innehållsanalys"

Showing result 1 - 5 of 25 essays containing the words kvantitativ innehållsanalys.

  1. 1. The strong men and the good looking women : Quantitative content analysis of the visual representation of athletes in Swedish digital sports journalism

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Alicia Sandell; [2021]
    Keywords : Stereotypical gender roles; female athletes; sports journalism; #MeToo;

    Abstract : Purpose: The purpose of the thesis is to examine if the quantity of female athletes is lesser than male athletes and if there are any gender differences in this visual representation of athletes in Swedish digital sports journalism. The thesis also aims to investigate if the visual representation of female athletes has changed over time in connection to the #MeToo movement. READ MORE

  2. 2. Tabloidization in Swedish news media? The ongoing pandemic in focus : A quantitative content analysis of how Swedish news media communicates about the COVID-19 vaccine

    University essay from Karlstads universitet

    Author : Annie Brandelid; Evelina Eklund; [2021]
    Keywords : Tabloidization; news media; COVID-19 vaccine; hard and soft news.; Tabloidisering; nyhetsmedia; COVID-19-vaccin; hårda och mjuka nyheter.;

    Abstract : In times of crises such as pandemics, wars or natural disasters, the responsibility of the news media increases. Previous research has shown that people in crisis tend to seek information in traditional media and find it the most reliable source. READ MORE

  3. 3. Racism is Not Getting Worse, it's Getting Tweeted. : A study of the impact of non-verbal cues in hashtag activism. Which emojis correlates with #blacklivesmatter and #alllivesmatter?

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Elin Erlandsson; Nora Kristoffersson; [2021]
    Keywords : #blacklivesmatter; #alllivesmatter; BLM; ALM; Emojis; Twitter; Hashtag Activism; CMC; Racial injustices; Senti Strength; Digital Communication; Semiotics; #blacklivesmatter; #alllivesmatter; BLM; ALM; Emojis; Twitter; Hashtag Aktivism; CMC; Rasism; Senti Strength; Digital Kommunikation; Semiotik;

    Abstract : Scholars are often studying emojis as pure visual elements or as essential textual parts. Theories in this study bridge these subfields and examine emojis in both fields. This bridging understanding of emojis is applied to hashtag activism in the discursive Black Lives Matter debate to increase the comprehension of the impact of emojis. READ MORE

  4. 4. What determines who qualifies? : A quantitative study on the presence of first- and second-level agenda setting and issue ownership in the 2020 Democratic primary debates.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Lovisa Boström; [2021]
    Keywords : agenda setting; attribute agenda setting; issue ownership; framing; primary election debates; dagordningsteorin; andra nivån av dagordningsteorin; framingteorin; issue ownership; amerikanska primärdebatter;

    Abstract : The purpose of this study is to investigate the presence of first- and second-level agenda setting as well as issue ownership in the 2020 Democratic primary debates and whether there is a relationship between using strategies based on these theories and qualifying for future debates. The study seeks to answer three research questions: What is the relationship, if any, between a candidate whose statements focused primarily on the three issues considered most important by the public according to opinion polls and whether this candidate qualified for future debates? How did candidates use frames to redraw the attention of issues? What is the relationship, if any, between the extent to which a candidate’s statements discussed performance issues more than Republican-owned or Democratic-owned issues and whether this candidate qualified for future debates? The study draws mainly on the first and second level of the agenda setting theory, as well as the theory of issue ownership, and analyzes what issues candidates focus on, what attributes of these issues they emphasize, and whether they discuss performance issues like the economy or foreign policy more than issues owned by either the Republican or the Democratic Party. READ MORE

  5. 5. Analysis of Customer Behaviours on Customer Reviews and Ratings

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Alkim Yetis; Erkut Kavak; [2020]
    Keywords : Customer reviews; e-commerce; customer behaviour; fashion industry; genderbased products; text-typed comments; content analysis; Kundrecensioner; e-handeln; kundbeteende; modebranschen; könsinriktade produkter; textskrivna kommentarer; innehållsanal;

    Abstract : With the rapid accretion of online shopping, online customer reviews have become a very essential source. An interpretation of this essential source is not fulfilled with every aspect since online customer reviews consists of unstructured information. READ MORE