Essays about: "l oreal promotion"

Found 2 essays containing the words l oreal promotion.

  1. 1. How to create value through strategic product sample promotions : A L'Oréal case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
    Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE

  2. 2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

    University essay from Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV

    Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
    Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

    Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE