Essays about: "l oreal promotion"
Found 2 essays containing the words l oreal promotion.
University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen
Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE
2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case StudyUniversity essay from Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV
Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE