Essays about: "laddering"

Showing result 1 - 5 of 17 essays containing the word laddering.

  1. 1. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Nijat Jafarov; [2023]
    Keywords : ;

    Abstract : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. READ MORE

  3. 2. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Felix Ekeroth; Viktor Sandoff; [2023]
    Keywords : Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

    Abstract : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. READ MORE

  4. 3. Young consumer perceptions of wooden multistorey construction

    University essay from SLU/Dept. of Forest Economics

    Author : Anders Nytell; [2022]
    Keywords : apartment purchase; means end theory; perceptions; preferences; wooden multistorey construction;

    Abstract : In a time when many institutions call for climate action, the housing shortage in Sweden continues to increase and therefore also the need for increased construction. Traditional construction methods that use concrete and steel emit large amounts of greenhouse gases and many call for better construction methods to meet the demand of more sustainable practices. READ MORE

  5. 4. Underlying values and motivational factors of farmers : a study of Swedish farmers who use HVO in their productions

    University essay from SLU/Dept. of Economics

    Author : Louise Frostgård; Ellika Svensson Svenungsson; [2022]
    Keywords : biofuel; farmers motivations; HVO; laddering; means-end chain; pecuniary and non-pecuniary values; The Zaltman Metaphor Elicitation Technique; value theory;

    Abstract : The Swedish agriculture is yet to a large extent dependent on fossil fuels. In order to tackle climate change and attain the various environmental goals set by both public and private associations, there is an urgent need for the agricultural sector to transform to more sustainable production methods. READ MORE

  6. 5. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE