Essays about: "language in advertisements"

Showing result 1 - 5 of 32 essays containing the words language in advertisements.

  1. 1. Gendered Language in English Job Advertisements and the Perception of Potential Applicants within Electrical and Electronic Engineering in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Josefin Alm; [2024]
    Keywords : Sociolinguistics; gender; language; masculine and feminine words; job advertisements; electrical; and electronic engineering.;

    Abstract : This mixed-method study investigates the use of masculine and feminine-coded words (i.e., words associated with gender stereotypes) in English job advertisements in Sweden, focusing on the male-dominated Electronic and Electric engineering field in Sweden (SCB, 2022). READ MORE

  3. 2. Public Communication in a Pandemic : Language in COVID‐19 public health advertising

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Petra Rindby; [2023]
    Keywords : COVID-19; pragmatics; speech act theory; cooperative principle; implicature; Gricean maxims; advertising; PSA; public information; COVID-19; pragmatik; talakter; samarbetsprincipen; kommunikation; reklam; samhällsinformation;

    Abstract : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. READ MORE

  4. 3. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Lingqing Song; [2023]
    Keywords : ;

    Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

  5. 4. It’s no laughing matter! The changing use of the semicolon and its application in various genres

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Magnus Boström; [2023]
    Keywords : punctuation; semicolon; linguistics; prescriptivism; grammar; syntax; prosody;

    Abstract : The function of the semicolon has changed considerably since the 15th century, from primarily indicating the length of a pause, to providing syntactic information. According to prescriptive grammar, the semicolon is used to join independent clauses and to avoid complexity by separating items in a list. READ MORE

  6. 5. From Software Engineer to being a Machine Learning Engineer - A Study on Skills and Responsibilities

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Sai Manvith Markonda; Sai Pranay Reddy Pannala; [2023]
    Keywords : Machine Learning; Skills; Responsibilities; ML Design and Engineer  ;

    Abstract : Background: With significant advancements in Machine Learning, the most advancing technology in multiple domains regardless of the field. It has primarily been the critical component of artificial intelligence and is used in a wide range of artificial Intelligence applications. READ MORE