Essays about: "leader brands"

Showing result 1 - 5 of 19 essays containing the words leader brands.

  1. 1. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 2. How to Become a Successful Challenger Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
    Keywords : Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

    Abstract : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. READ MORE

  4. 3. THE INFLUENCE OF EMPOWERING LEADERSHIP IN REMOTE WORKING ENVIRONMENTS : A qualitative study of how empowering leadership influences self-leadership and internal branding

    University essay from Umeå universitet/Företagsekonomi

    Author : Frida Sundström; Robin Hasselryd; [2023]
    Keywords : Leadership; Remote work; Self-leadership;

    Abstract : When Covid-19 arrived, the rapidly accelerating transformation in the commercial sector faced a significant challenge. The circumstances of the pandemic helped to further show that it is possible for many employees to work remotely. READ MORE

  5. 4. Political Leaders As Archetypal Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Can Üner; Sarah Keppler; [2022]
    Keywords : Keywords: Brand personality; Archetypes; Rhetoric; Political Brand Communication; Brand Core Framework; Social Sciences;

    Abstract : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. READ MORE

  6. 5. Complementing the multi-level perspective with the coevolutionary framework to conceptualise barriers to sustainable transitions in agro-food industries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Benjamin Mole; [2020]
    Keywords : Sustainable transitions; Multi-level perspective; Coevolutionary framework; Business and Economics;

    Abstract : Sustainable transitions are essential to ensure climate and land systems do not go beyond their tipping points; however, these transitions are complex, and barriers to their success are difficult to conceptualise. The Multi-Level Perspective (MLP) is the dominant framework for conceptualising how industries transition to using green innovations. READ MORE